
How do I become an affiliate marketing machine?
By Zach Machado
Has your website started to generate a respectable amount of traffic? Is the thought of making a little extra money through affiliate marketing becoming more tempting? You are not alone, millions of others are already living the dream; no, not really, most are failing miserably. Just remember success is not determined just because you have a high traffic count, there are several factors to consider before you sign up to be an affiliate.
Some of the variables to consider, and why:
- How is your blog hosted? Your host can/will dictate who and what you can affiliate with, if anything at all.
- What is your blog about? Content associated ads is a must; it makes it much easier to integrate marketing without offending your readers. No readers, no clicks, no money, no point.
- How do you currently market your blog? Are you actively making an effort to promote your blog? Are you a guest contributor on other high traffic blogs? Do you make comments on high traffic blogs and websites? Are you publishing your posts as articles across the web? Do you partner with other websites to cross promote one another?
- Who is your audience? Do a little research on your most active subscribers, go to their blogs, websites, watch their tweets, etc. Try and find a commonality amongst their interests and cater to them as much as possible without changing the identity of your blog.
- How big is your audience? Will it support an affiliate marketing campaign? Affiliate companies reserve the right to cease running ads with you if any one of many standards are not met, and that can include a minimum number of site visits and even a minimum amount of monthly clicks.
- Where do readers come from? Knowing who your top referring sources are will help you increase traffic by targeting similar sources that do not know about you yet. Analytics are crucial to any business, and by becoming an affiliate marketer you are running a business. I doubt there are any services out there not offering some form of analytics for your website free of charge. If you feel you need a more robust analytical tool there are plenty to choose from; figure out what analytics you need and find a service capable of providing it.
- Are people clicking links on your site? If you have not tested this I highly recommend you do so you can get a feel for what your readers respond to.
- Will ads be autonomous or will they be integrated into your posts? How will you do it (directly as a product review, or seamless in the story)? If you plan on mentioning a product or service in your posts and you want it to blend in and become a subliminal message for people to click-through so you get paid I suggest you practice. Write some articles and have some friends critique them, the last thing you want to do is turn off the readers you have worked so hard to earn by “selling out”.
- Are you prepared to have ads in prominent positions on your site? It can be a little unsettling for some to see their website have advertisements on it, especially when they are prominently placed to maximize their effectiveness and in turn increase that commission check. Nobody wants to be a “sell out”, but nobody wants to be broke either.
- What do you want to advertise? Products, services or both? Again, make sure it fits with the look and feel of your website and is associated with the content being posted.
DO NOT become frustrated if there is not a stampede of clicks when you launch your affiliate marketing campaign. There are several ways people fail in their bid to become an affiliate marketer, and usually there are simple solutions to prevent disaster.
DO NOT pick the first affiliate you find on a search page. Do your research, make sure they are reputable and clearly explain the commission structure and how and when you get paid. Find out if they have any complaints against them and you will save yourself from future headaches. There are plenty of affiliates to choose from and combined they cover just about every salable item in the world.
DO NOT kick back and enjoy the show just because you are having success with your affiliate program, as quickly as it came it can also disappear. This is not a “Set it and forget it” type of deal, you have to stay active on your site and keep posting fresh content. Without fresh content readers will think you had a life changing moment and blogging was cut from your time budget. If you are having trouble posting content on a regular basis then utilize any of the vast array of websites offering free articles to use as filler.
DO NOT forget to promote your site on other blogs, websites, your email signature, articles you publish, and people you talk to. If you want to increase clicks on your site you need to get in front of as many people as you can as often as you can.
If you fee affiliate marketing is something you are ready to put energy into then it can be a decent extra channel of income. Just remember to maintain your site’s identity, find an affiliate that fits your needs, and actively post fresh content at minimum of once a week.
Good luck out there!